How many relationships do you have? Can you even count them down? Can you name the 10 most important business relationships you have?
Like every good ship, the relation-ship also needs a captain. If you let your relation-ship sail all by it self in the rough sea of the business world – you're most likely to find your ship resting on a sandbank.
So how can you take command and steer your relationship to your harbor?
1. Understand that relationship need maintenance and as the captain – it's your responsibility to do it, by casual meeting, weekly newsletter, social connection and so on.
2. Follow your relationships (like an admiral follows his fleet), be aware to weak relationships and make sure to strength them.
3. Steer your relationships to the place you want them to sail, but never forget that the other side is also trying to steer to his "promised harbor" if you'll try to skip this stop – your ship will sink.
4. Few relationships well maintenance and well steered are far more valuable than a lot of poor relationship that you can't steer.
5. Always be on the lookout for more relationships, always define goal, find the right connection and use your existing relationships to build a new relationship.
Good salespeople build relationship and send it to sail by it self, excellent salespeople are the captain of their relationship and they steer it well through the roughest water to safe harbor.